Lead Generation Methodology
Performark’s approach, processes, and people are what set us apart.
Leveraging over 20 years of experience, Performark has developed a proven approach and patent pending process that drives operational alignment between Marketing and Sales, closing the chasm between Marketing’s lead-generation activities and active sales pipeline activities.
Combining our approach with progression metric driven processes, Performark ensures mutually agreed upon success measures are tracked and achieved throughout the lifecycle of the leads and programs we support.
To ensure superior execution, Performark is committed to, and delivers, among the most highly skilled and tenured client facing teams in the industry.
Through this lead generation and lead management methodology, our customers benefit by receiving:
- An ever improving, predictable, and high-quality, pipeline of sales-ready leads
- An unmatched and measurable return on marketing dollar invested
- Continuous gain of customer knowledge
Performark is passionate about applying our proven methodology to deliver consistent and ever improving results for our clients. While CRM, SFA, and lead management software applications are phenomenal tools, Performark believes that desired results are an outcome of consistent application of a proven methodology and use of metric-driven processes.